Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s always space for beautiful placeholders. But worse, what if the jewellery doesn’t match the occasion, the mug feels too plain for the gift, or the tealight urli bowl looks too small for the centerpiece? What if the marigold garlands don’t align with the festive theme? Too short descriptions, too many headings, product images too large for the proposed design, or too small, or they fit in but the overall look feels off for some reason.
A client that’s unhappy for a reason is a problem; a client that’s unhappy though he or she can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints; there wasn’t a process agreed upon or specified with the right level of detail. It’s content strategy gone awry right from the start. If that’s what you think, how about the other way around? How can you evaluate festive products without design? No typography, no colors, no layout, no styles—all those things that convey important signals beyond the mere text: hierarchies of information, weight, emphasis, subtle stresses, priorities—all those visual and emotional cues that add charm and appeal to the shopping experience.